IT Value Added Resellers & Channel Sales Support

Leverage our contact center, as well as our integrated marketing programs, to successfully develop or support a network that markets or sells your offer. This also includes internet-based sales & marketing channels.

Marketing Database Development & Updates — List quality is an ongoing maintenance project. Keeping a dedicated team of our Business Development Specialists assigned to the task ensures consistency of messaging and effective outreach.

• Data Scrubbing
• Contact Updates

Lead Generation & Qualification — Our proven process includes a quality assurance step that only CCSI provides. Clients are surprised to see how our organization defines a lead: a full opportunity briefing with relevant information that will increase your close rate and lower your cost of acquisition.

• Campaign Strategy Consulting
• Script Writing
• Initial Phone Contact / Cold Calling
• Lead Scoring
• Double Confirmation of Lead Readiness
• Status Reports
• Real-time Lead Delivery

Integrated Marketing — The usage of dynamic online tools allows every lead CCSI nurtures to be reinforced with multiple points of access and information in support of your offer.

• Email Campaigns — follow-up to phone calls, stand-alone campaigns, newsletters
• Co-branded Website Development — for individual reseller’s or strategic portals for entire channel
• Campaign-specific Collateral
• Postcards
• 800# Campaign Response Support
• Campaign-specific Landing Page Development

Online Knowledge Centers — having the right information at your fingertips can optimize both in-house sales efforts as well as facilitate the process for your field or channel sales team. Having competitive responses, proposals, case studies, product collateral and updates, and your client contact database accessible in one place can make life easier for everyone.

Channel Sales Recruitment / Affiliate Network Development — Don’t have the time to hunt for a network of qualified closers? CCSI also leverages our B2B expertise to identify and qualify potential resellers of technical products and services. This service may also be applied to online affiliate networks and business partners.

E-Learning Certification and Training Programs — Get your resellers up the learning curve quickly, and save money while doing it. E-learning can be part of a rapid go-to-market plan. Easy-to-absorb online modules allow resellers to self-train, confirm their readiness, and save only the more complicated issues for a live response.

Popular Client Applications:

• Demand Generation / Sales Pipeline Management
• Cross-sell Qualification
• Sales Appointment Setting (phone calls / teleconferences)
• Demo Scheduling
• Event Registration & Attendance Confirmation — seminars, webinars
• Large System Sales Support
• Equipment Auctions
• Customer Satisfaction Studies