Lead Generation for SaaS Providers

If you are like many of your SaaS clients, your plans involve capturing high volumes of business with highly-competitive offerings. Additionally, your offering may touch different parts of an organization, and purchase decisions may have influencers beyond IT leadership. CCSI can keep your solution well-positioned during the consideration process at prospect sites, with competitive responses to those initial questions about your solution, and how it compares to alternatives.

Marketing Database Development & Updates — Developing a targeted list of prospects is an ongoing maintenance project. Keeping a dedicated team of our Business Development Specialists assigned to the task ensures that we can reach the right people at the right companies.

• List Purchasing
• Data Scrubbing
• Contact Updates

Lead Generation & Qualification — Our proven process includes a quality assurance step - double confirmation - that only CCSI provides. Your leads will include a full opportunity briefing with relevant information that will increase your close rate and lower your cost of acquisition.

• Campaign Strategy Consulting
• Script Writing
• Initial Phone Contact / Cold Calling
• Lead Scoring
• Double Confirmation of Lead Readiness
• Status Reports
• Real-time Lead Delivery

Strategic Data Reporting — all campaigns uncover a wealth of information not only about the SaaS sales cycle, but also about the market for your offer. The resulting data can be used to fine-tune your marketing and sales strategy.

• Sales Cycle Optimization
• Target Market Identification
• Market Segmentation
• Competitive Positioning
• ROI Analysis

Integrated Marketing — Ongoing contact, on the prospects’ terms, can be an effective way to develop SaaS sales leads. The usage of dynamic online tools and content allows every lead to be reinforced with multiple points of access and information in support of your offer.

Email Campaign Creation & Management — leverage our specialists in the practice of email marketing. Let us help you benefit from this influential medium, including newsletters, alerts, and follow-up campaigns triggered by prospect behavior.

Website / Landing Page Creation & Testing — specific content builds credibility instantly and creates an opportunity to reinforce your message, product features, or services to your audience.

Search Engine Marketing — we can optimize your website for improved search engine rankings as well as manage your Pay-per-click campaigns in this automated approach to lead generation. CCSI can field resulting leads as needed.

Corporate Blog & Community Development — Many SaaS sales prospects are influenced by your demonstration of expertise in your field, and an involved community of users. CCSI can assist you with the rapid deployment of Web 2.0 content and community-building tools that can begin to capture the buzz around your services.

Press Release Strategies — a well-timed , SEO-optimized press release is the best-kept secret of B2B lead generation. Press releases often carry a sense of credibility and urgency that exceeds other marketing collateral - and gets a response from prospective buyers. Have something to offer that will show up in your prospect’s Google alerts on a regular basis.

Market Research & Analysis — often a great step to take for improving the effectiveness of your sales & marketing strategies. It’s never the wrong time to better understand your market through online surveys, depth interviews, focus groups and competitive analysis.

Popular SaaS Client Applications:

• Marketing Database Development
• New Product Launch
• Demand Generation / Sales Pipeline Management
• Competitive Response Development
• Sales Appointment Setting (phone calls / teleconferences)
• Demo & Webinar Scheduling