Lead Generation for B2B Technology Sales

Some sales and marketing professionals use CCSI as their complete sales lead generation solution, others use us in conjunction with their own inside sales or field/channel sales efforts. Our business development specialists are highly-experienced in early stage sales cycle development for a wide variety of technology products and services — hardware, specialized computing platforms and components, data storage, software, e-commerce platforms, telecom products & services, and the various implementation options.

Marketing Database Development & Updates — Developing a targeted list of prospects is an ongoing maintenance project. Keeping a dedicated team of our Business Development Specialists assigned to the task ensures that we can reach the right people at the right companies.

• List Purchasing
• Data Scrubbing
• Contact Updates

Lead Generation & Qualification — Our proven process includes a quality assurance step - double confirmation - that only CCSI provides. Your leads will include a full opportunity briefing with relevant information that will increase your close rate and lower your cost of acquisition.

• Campaign Strategy Consulting
• Script Writing
• Initial Phone Contact / Cold Calling
• Lead Scoring
• Double Confirmation of Lead Readiness
• Status Reports
• Real-time Lead Delivery

Strategic Data Reporting — all campaigns uncover a wealth of information not only about the SaaS sales cycle, but also about the market for your offer. The resulting data can be used to fine-tune your marketing and sales strategy.

• Sales Cycle Optimization
• Target Market Identification
• Market Segmentation
• Competitive Positioning
• ROI Analysis

Integrated Marketing — The usage of dynamic online tools and content allows every lead to be reinforced with multiple points of access and information in support of your offer.

Email Campaign Creation & Management — leverage our specialists in the practice of email marketing. Let us help you benefit from this influential medium, including newsletters, alerts, and follow-up campaigns triggered by prospect behavior.

Website / Landing Page Creation & Testing — specific content builds credibility instantly and creates an opportunity to reinforce your message, product features, or services to your audience.

Search Engine Marketing — we can optimize your website for improved search engine rankings as well as manage your Pay-per-click campaigns in this automated approach to lead generation. CCSI can field resulting leads as needed.

Corporate Blog & Community Development — Many technology sales prospects are influenced by your demonstration of expertise in your field, and an involved community of users. CCSI can assist you with the rapid deployment of Web 2.0 content and community-building tools that can begin to capture the buzz around your services.

Press Release Strategies — a well-timed , SEO-optimized press release is the best-kept secret of B2B lead generation. Press releases often carry a sense of credibility and urgency that exceeds other marketing collateral — and gets a response from prospective buyers. Have something to offer that will show up in your prospect’s Google alerts on a regular basis.

Market Research & Analysis — often a great step to take for improving the effectiveness of your sales & marketing strategies. It’s never the wrong time to better understand your market through online surveys, depth interviews, focus groups and competitive analysis.

Channel Sales Recruitment / Affiliate Network Development — Don’t have the time to hunt for a network of qualified closers? CCSI also leverages our B2B expertise to identify and qualify potential resellers of technical products and services. This service may also be applied to online affiliate networks and business partners.

Strategic Sales Portals — having the right information at your fingertips can optimize both in-house sales efforts as well as facilitate the process for your field or channel sales team. Having competitive responses, proposals, case studies, product collateral and updates, and your client contact database accessible in one place can make life easier for everyone.

E-Learning Certification and Training Programs — Get your sales reps up the learning curve quickly, and save money while doing it. E-learning can be part of a rapid go-to-market plan. Easy-to-absorb online modules allow sales teams to self-train, confirm their readiness, and save only the more complicated issues for more time-consuming discussions.

Popular B2B Technology Client Applications:

• Marketing Database Development/ Update
• New Product Launch
• Upsell Opportunities
• Demand Generation / Sales Pipeline Management
• Sales Appointment Setting (phone calls / teleconferences)
• Demo & Webinar Scheduling
• Event Attendance Management (Trade shows, seminars, briefings)
• Email Campaign Management